Advanced segmentation

Tailor your message completely

Create value for your recipients

An advantage of segmentation for your deliveries is that your newsletters will create a larger value for your subscribers.

They will find your newsletter to be more interesting, which will increase the chances of them remaining loyal readers in the future.

Not everyone reacts to the same message

Sending the same message to a 51-year-old man and a 27-year-old woman can yield totally different results - and cannot always be recommended. Furthermore, information relevant to residents in certain areas can be deemed irrelevant to people in others.

Interests and style vary; as do your contents.

Arrange groups based on every piece of information

The segmentation function in Ubivox lets you freely decide which subscriber data fields you want to use when defining a target group and combine these for each delivery.

Woman, below 30, from the greater capital area? With an interest in red wine, vintage outfits and/or fitness? Or do you want to only send your newsletter to the people that showed interest in the last one? Or in the one about travel offers that you sent three months ago? It's up to you.